As part of the visual story telling project it was important to think about branding and how we promote ourselves and our brand. I do currently use a logo which can be seen below which i feel already really shows myself and my illustrations, however is till wanted to develop it further for this project.
For example, below you can see i kept the main portrait however i decided to change up the background to create a more Christmas theme to fit with the current time of year. Below shows a screenshot from my procreate application in which I used many layers to build up the artwork.
Below shows the finalised version of the logo which i intend to use on my social medias and also you online shop. I may intend to use it for my branding also for example putting on a banner to sit on my stall for the markets.
I also created a Christmas themed of illustration which can be used within my social media for example story covers on instagram or a banner on facebook and etsy. I felt this was a great way to create an overall theme and make a vibe that would appeal to customers and draw them in.
Below shows the final image that i created, i was really happy with the outcome and feel it really works with the overall brand for the Christmas theme.
Below shows a screenshot from my instagram of my updated branding and overall i feel it works super well. I really like how it communicates my style and brand whilst also suiting for the time of the year,
Moving forward i intend to change this on my other social media’s and also my etsy online shop.
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